撰寫人：TZU-YIN WENG
隨著數位科技的迅速發展和全球互聯網的普及，電子商務成為了一個蓬勃發展的行業，各種商機和潛力無限，這次全球華人營銷學院創辦人張瑋容邀請到意碩整合行銷執行長蔡建郎來到跨國好生意頻道講述意碩對於電商營銷策略。
當初成立意碩是看到什麼商機呢？服務項目至今有何轉變？
在創業初期，參展是一項非常具有挑戰性的任務。在開展電子商務業務之前，我進行了大量的品牌行銷工作，利用了眾多全球平台和電商平台，例如阿里巴巴和亞馬遜。現在，我已經成為一名全方位的網絡營銷人員，涉及SEO（搜索引擎優化）、SEM（搜索引擎營銷）和社交媒體營銷等領域。同時，我的團隊也逐漸擴大，以應對業務的快速發展。這些經驗和努力幫助我們在競爭激烈的市場中站穩腳跟，並取得了成功。
國外參展通常耗錢耗人力，疫情過後參展人潮湧現，跨境電商如何和參展相輔相成？
意碩執行長蔡建郎表示參展並不僅限於實體展示，這也是實體參展的一個主要限制。然而，一種更具曝光度和效率的參展方式是在線上獲得曝光和流量，讓客戶和買家能夠認識我們的產品。同時，作為賣家，我們可以收集相關名單並即時提供客戶資料，進一步了解他們的採購方式，並判斷是否可以在線上成交。即使無法在線上成交，也不會造成損失，因為如果將來舉辦實體展覽，客戶仍然有機會在實體展期間進行交易。這也是未來行業的趨勢。
傳統的參展方式已經無法滿足現代市場的需求，通過在線上參展，我們能夠克服時空限制，將產品推廣到更廣泛的客戶群體，並建立起更有效的業務聯繫。這種變通方式不僅節省成本，還能提高市場覆蓋率和業績增長。隨著科技的不斷發展，線上參展將成為行業發展的重要方向。
阿郎老師成立意碩協助跨境電商諮詢，關鍵用意在哪？
意碩執行長蔡建郎說明相較於傳統雜誌的固定排序，電商平台具有更多的靈活性。這使得互聯網和電商時代成為脫穎而出的最佳方式。隨著數位行銷的普及，年輕一代對於購物的接觸也增加了。
在電商平台上，商品的排列不受傳統媒體的限制，而是根據多種因素進行排序，例如人氣、評價、銷售量等。這為各種品牌和業者提供了更公平的競爭環境，使他們有機會脫穎而出。此外，隨著年輕一代更多地使用數位平台進行購物，他們對於產品和品牌的接觸也更頻繁。這使得數位行銷成為企業吸引消費者、提高知名度和銷售量的重要手段。
在網絡時代，業者可以透過數位行銷的方式，與目標客戶直接互動，並精準地傳達品牌價值和產品優勢。這種交流和接觸的便利性促使消費者更容易參與購買決策，並提高了他們對採購的參與度。
數位行銷是新世代的趨勢？
意碩執行長蔡建郎認為因為現代年輕人追求的是找尋自我，對於做傳產相關的事務並沒有興趣，但對於科技以及創新的網路電商卻能讓他們停下腳步學習，未來趨勢對於數位行銷也抱持很開放及樂觀的角度，也能夠帶來新的商機。
統整
意碩的執行長蔡建郎認識到數位時代的商機，因為電子商務平台相較於傳統雜誌具有更多的靈活性。隨著數位行銷的普及，年輕一代對於購物的接觸也日益增加。在電商平台上，商品的排列不再受傳統媒體的限制，而是依據多種因素進行排序，例如人氣、評價、銷售量等。這為各種品牌和業者提供了更公平競爭的環境，讓他們有機會脫穎而出。同時，隨著年輕人更多地使用數位平台進行購物，他們對於產品和品牌的接觸也更加頻繁。這使得數位行銷成為企業吸引消費者、提高知名度和銷售量的重要手段。數位行銷能夠透過網絡與目標客戶直接互動，精準傳達品牌價值和產品優勢。這種交流和互動的便利性促使消費者更容易參與購買決策，提高他們對於採購的參與度。隨著現代年輕人追求自我尋找，對於傳統產業相關事務的興趣減少，但對於科技和創新的網路電商卻抱持開放且樂觀的態度。數位行銷將成為新世代的趨勢，並帶來新的商機。
The rapid development of digital technology and the widespread use of the internet have propelled the e-commerce industry into a realm of boundless opportunities and potential. Zhang Weirong, the founder of the Global Chinese Marketing Academy, invited Chief Marketing Officer of MEGA POWER MARKETING INC Mr.Tsai to join the PMA podcast channel to share its e-commerce marketing strategies.
What business opportunities did you see when Mega Power Marketing Inc was initially established? How have your service offerings evolved to date?
During the early stages of entrepreneurship, participating in exhibitions was a highly challenging task. Before venturing into the e-commerce business, I invested significant efforts in brand marketing, leveraging various global platforms and e-commerce platforms such as Alibaba and Amazon. Over time, I have evolved into a versatile digital marketer, specializing in areas such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), and social media marketing. Simultaneously, my team has gradually expanded to accommodate the rapid growth of our business. These experiences and dedicated efforts have helped us establish a solid foothold in the fiercely competitive market and achieve success.
How does cross-border e-commerce complement traditional exhibitions?
Mr.Tsai Jianlang, CEO of Mega Power Marketing Inc, emphasizes that participating in exhibitions is not limited to physical showcases, which is a significant constraint of traditional exhibitions. However, a more exposure-driven and efficient way of exhibiting is to gain online exposure and generate online traffic, allowing customers and buyers to familiarize themselves with our products. As sellers, we can also collect relevant leads and provide customers with the latest information, further understanding their purchasing preferences and determining if online transactions are possible. Even if transactions cannot be completed online, there is no loss incurred because customers still have the opportunity to engage in transactions during future physical exhibitions. This is also a trend in the industry’s future.
What is the key purpose of Mr. Tsai’s establishment of Mega power marketing inc to provide cross-border e-commerce consulting services?
Mr. Tsai, the CEO of Mega Power Marketing Inc, explains that compared to traditional magazines with fixed rankings, e-commerce platforms offer greater flexibility. This has made the internet and e-commerce era the optimal choice for businesses to excel. With the widespread adoption of digital marketing, the younger generation has increased exposure to shopping.
On e-commerce platforms, the arrangement of products is not constrained by traditional media limitations but is based on various factors such as popularity, ratings, and sales volume. This provides a more equitable competitive environment for various brands and sellers, giving them the opportunity to stand out. Additionally, as the younger generation increasingly uses digital platforms for shopping, their exposure to products and brands becomes more frequent. This highlights the importance of digital marketing as a crucial means for businesses to attract consumers, enhance brand awareness, and increase sales.
Businesses can engage directly with their target customers and effectively communicate their brand value and product advantages through digital marketing strategies. This convenient communication and interaction enable consumers to participate more easily in purchase decisions and increases their engagement in the buying process.
Is digital marketing a trend for the new generation?
Mr. Tsai Jianlang, the CEO of Mega Power Marketing Inc, believes that modern young people are seeking self-discovery and are not particularly interested in traditional industries. However, they are captivated by technology and innovative online commerce, which motivates them to learn and explore. In the future, the trend towards digital marketing is expected to be embraced with openness and optimism, as it presents new business opportunities.
Summary
The CEO of Mega Power Marketing Inc., Mr. Tsai Jian Lang, recognized the business opportunity in the digital age and the flexibility offered by e-commerce platforms compared to traditional media. With the widespread adoption of digital marketing, the younger generation’s engagement in shopping has increased. On e-commerce platforms, products are arranged based on factors like popularity, ratings, and sales volume, providing a fair competition environment. Digital marketing allows direct interaction with target customers, conveying brand values and product advantages. This convenience enhances consumer participation in purchase decisions. The new generation’s interest in technology and innovative online businesses makes digital marketing a trend with promising business opportunities.
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podcast 頻道：[跨國好生意podcast頻道]
